Data Feed Program Policies

Link and product availability

Your URLs must link to a working website.
Your products should be available for purchase.

Posting is not permitted for content borrowed from other websites. You must own the content you submit, or you exclusively must be submitting on behalf of the content owner. Please do not include image links from sites that you do not own or have explicit permission to link to.

Content policies

Do not submit images such as "image not available" images. If you do not have a specific image for your item, please omit the product.

Prohibited products

Adult goods and servicesfor minors. Posting is not permitted for the promotion of prostitution or non-consensual adult material.

Anti and Violence: products and associated websites may not promote violence or advocate against a protected group. This standard applies to everyone who wants to post on Google, whether we agree with their viewpoint or not. A protected group is distinguished by their race or ethnic origin, color, national origin, religion, disability, sex, age, veteran status, or sexual orientation/gender identity.

Body parts: Posting is not permitted for the promotion of body parts or human remains.

Copyrighted or counterfeit goods: All products must respect copyright and trademark law. Posting is not permitted for unauthorized or "bootleg" copies of media, software, or other licensed or protected material. Posting is not permitted for products that are replicas or imitations of designer goods; Products without a celebrity endorsement that would normally require such an association, fake autographs, counterfeit stamps, and other potentially unauthorized goods.

Drugs, drug paraphernalia, and drug test circumvention aids: Posting is not permitted for the promotion of illegal drugs and drug accessories, including herbal drugs such as salvia and magic mushrooms. Posting is not permitted for the promotion of products such as drug cleansing shakes and urine test additives.

Fireworks and hazardous materials: Posting is not permitted for fireworks and related goods; toxic, explosive, flammable, and radioactive materials and substances.

Gaming/gambling: Posting is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.

Illegal goods and services: You must post in accordance with the laws of your target country. Posting is not permitted for materials, products, or information promoting illegal goods or enabling illegal acts. You may not disclaim knowledge of, or responsibility for, the authenticity or legality of the products you offer. You must authenticate any products you sell. Submitted products must be legal in the entire target region in order to be accepted. 

  1. Posting is not permitted for illegal knives or other illegal weapons.
  2. Posting is not permitted for pornographic materials involving minors.
  3. Posting is not permitted for fake IDs, passports, diplomas, and noble titles.
  4. Posting is not permitted for manuals, how-to guides, information, or equipment enabling illegal access to software, servers, websites, or other protected property.
  5. Posting is not permitted for products that descramble cable and satellite signals in order to obtain free service.

Personal Information: You may not post content that includes contact or personal information about another individual without their permission.

Prescription drugs or pharmacies: Posting is not permitted for the promotion of prescription drugs without valid PharmacyChecker or the Royal Pharmaceutical Society of Great Britain (RPSGB) approval.

Wholesale currency: Posting is not permitted for the promotion of discounted currencies or currency exchanges.

Editorial Guidelines

All your product submissions should follow three principles:

  1. Be honest and factual.
  2. Describe your message clearly and accurately.
  3. Include a relevant image for your items.